The Polish Book Institute

The latest readership research results are already known. According to the National Library of Poland's report, 2019 saw a permanent halt in the decrease of readership and even the first noticeable increase since 2014. To some extent, this is a result of a good economic situation, fuelling the reader's interests through screenings, TV series, or computer games, but also social campaigns such as the one organised by the Book Institute "Small Book - Great Man", thanks to which 1,175,000 books have been delivered to newborns and preschoolers since 2017, and 45% of the preschoolers, who have received books from  libraries thanks to our campaign, are very new readers. Undoubtedly, prestigious literary awards, such as the Nobel Prize for Olga Tokarczuk, play a significant role in shaping readers' tastes.