Small Book – Great Man
The social campaign "Small Book – Great Man" reminds us of the benefits of reading together in a family from the first months of a child's life. It was devised in connection with a nationwide campaign, as part of which young parents will receive unique Reading Layettes in maternity wards.
The largest readership promotion campaign in Poland, and probably in the world. In this year's edition, in 500 cities and towns, there could be found free e-book rentals, available for everyone. They were available at bus stops, libraries, and cultural institutions. The Book Institute is a strategic partner of the campaign.