On Monday, the annual meeting of the EURead Association members began. This year, it takes place on 23-25 September under the slogan “Get Europe Reading Again – Campaigns and Programmes". The Association recognised the Book Institute for its efforts to promote and popularise reading.
During three days of plenary sessions, several dozen organisations and about 60 guests from the world of business, science, and politics share their experiences in the promotion of reading and best reading practices.
EURead was founded in 2000. The association currently comprises 41 organisations from 21 European countries, for whom reading is a prerequisite for full participation in today's media-dominated and culturally diverse society.
The aim of EURead is to exchange knowledge, experiences, and ideas, as well as to jointly develop new strategies for the promotion of reading. Meetings of the association take place on a regular basis. Its activities include systematic lobbying for the promotion of reading among politicians as well as in the business world. The aim of EURead is to raise awareness of the importance of the promotion of reading at national and EU level.
The Book Institute has been a member of EURead since 2018. At the EURead conference, the Institute presents its flagship project, the campaign “Small Book - Great Man”.